One person’s treasure is another’s trash. The steps of cleaning, getting rid of clutter, depersonalizing, decorating and accessorizing, and maintaining are well known and checklists abound to tempt the do-it-yourselfer. However the beloved picture painted by your dearly loved grandmother, hanging in its hallowed place in the foyer, may well be the same one that created the death knell mentioned before.
The judgment of the objective, professional home stager lies at the heart of the value they add. Professional home staging involves more than pointing out the chair that “sets off” the room for homeowner also makes the room look too small. Years of living in a home make it difficult for the do-it-yourselfer to see their home used for lifestyles different than their own. The one-size-fits-all approach produced by the same time worn techniques usually results in a bland impression that fails to ignite the prospect’s imagination. A professional home stager thoughtfully creates a carefully customized impression of your home that results in quicker sales and higher prices.
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